Turning ideas & needs into engaging digital experiences
I help businesses create successful strategies, tell their story, and build engaging customer journeys and experiences by creating clear business goals and identifying the opportunities presented by the needs and behaviours of their customers.
Whether you are starting out or are an existing business wanting to review and improve, I will help you to develop a product, service, or brand that is memorable and to develop effective customer acquisition, onboarding, and sales journeys.
When business ideas fail to deliver, the cause often lies in gaps along the way in developing business strategy, understanding the market and customers’ needs and behaviours, and utilising associated insights and opportunities when developing products, services, and customer journeys and experiences.
Business strategy with purpose
Business strategy
Developing clear goals, an understanding of your market, and a product or service offering that matches, enables you to proceed with confidence and increase the likelihood of achieving results.
Strategy with clarity & purpose
Market & audience insights
Market & audience
Differentiate your business from competitors < METHOD > by profiling your customers’ needs and behaviours, and uncovering insights and opportunities that these present.
Customer insights & sales opportunities
Optimise your product or service offering
Product strategy
Create products and services that target your customers effectively, and stand out from those of competitors, by using your insights about their needs and behaviours to tailor your offering to them.
Create product & services that stand out
Create customer-centric sales journeys
Digital product design & digital strategy
Create optimised customer acquisition, sales, onboarding journeys, and experiences, by utilising the insights into their needs and behaviours.
Create customer journeys that drive sales.
Workshops, 1-on-1s, & fractional support
Ways we can work together
Strategy & user experience design support when you need it, via: a 1-on-1 call, business strategy workshops, website/app workshops, and fractional support, For a whole project please contact me to discuss.
Work with me
Working with
Speaking & Mentoring
I mentor entrepreneurs who would like support with filling in the gaps between idea and launch; mission/vision/values, understanding their market and audience, and shaping their product/service.
I am also a visiting speaker/workshop facilitator at Queen Mary’s University London, and South Thames College, where I speak about the principles of; design thinking, building successful websites, and using WordPress.
Contact
Book a free 30-minute call
An introductory call will allow us to discuss what you need and gain an outline of the next most appropriate steps to deliver what you need. I also aim to provide at least one easy-to-undertake action for you to implement without further obligation.
Thank you for your message
Email us at
letsgetstarted@thedigitalbrand.studio
Connect on Linkedin
Case studies
-
B2B & B2B content strategy & UX workshops & sprints
Defining the audiences of this B2B and B2C healthcare brand enabled structure, content and strategy, to be developed that resulted in engaging landing pages and conversion journeys.
Healthcare
-
Engagement strategies, content model, IA & UX
Development of content model, taxonomy, information architecture and template structure, which transformed the user experience of a complex and hard-to-navigate website.
National UK charity
-
Identifying the problem to solve
Researching, and constructing a cost-benefit analysis matrix for, this call centre workflow, identified where effort could be best applied to improve the process without the cost of undertaking a complete rebuild.
Financial services