Turning ideas & needs into engaging digital experiences
I help businesses create successful strategies, tell their story, and build engaging customer journeys and experiences by creating clear business goals and identifying the opportunities presented by the needs and behaviours of their customers.
Whether you are starting out or are an existing business wanting to review and improve, I will help you to develop a product, service, or brand that is memorable and to develop effective customer acquisition, onboarding, and sales journeys.
When business ideas fail to deliver, the cause often lies in gaps along the way in developing business strategy, understanding the market and customers’ needs and behaviours, and utilising associated insights and opportunities when developing products, services, and customer journeys and experiences.
Business strategy with purpose
Business strategy
Developing clear goals, an understanding of your market, and a product or service offering that matches, enables you to proceed with confidence and increase the likelihood of achieving results.
Strategy with clarity & purpose
Market & audience insights
Market & audience
Differentiate your business from competitors < METHOD > by profiling your customers’ needs and behaviours, and uncovering insights and opportunities that these present.
Customer insights & sales opportunities
Optimise your product or service offering
Product strategy
Create products and services that target your customers effectively, and stand out from those of competitors, by using your insights about their needs and behaviours to tailor your offering to them.
Create product & services that stand out
Create customer-centric sales journeys
Digital product design & digital strategy
Create optimised customer acquisition, sales, onboarding journeys, and experiences, by utilising the insights into their needs and behaviours.
Create customer journeys that drive sales.
Workshops, 1-on-1s, & fractional support
Ways we can work together
Strategy & user experience design support when you need it, via: a 1-on-1 call, business strategy workshops, website/app workshops, and fractional support, For a whole project please contact me to discuss.
Work with me
Working with
Speaking & Mentoring
I mentor entrepreneurs who would like support with filling in the gaps between idea and launch; mission/vision/values, understanding their market and audience, and shaping their product/service.
I am also a visiting speaker/workshop facilitator at Queen Mary’s University London, and South Thames College, where I speak about the principles of; design thinking, building successful websites, and using WordPress.
Contact
Book a free 30-minute call
An introductory call will allow us to discuss what you need and gain an outline of the next most appropriate steps to deliver what you need. I also aim to provide at least one easy-to-undertake action for you to implement without further obligation.
Thank you for your message
Email us at
letsgetstarted@thedigitalbrand.studio
Connect on Linkedin
Case studies
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How can we make our navigation user-friendly?
Developing new navigation that aligns both with the organisation’s strategic goals & which enables visitors to find their way around this complex site with ease.
National UK charity
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Identifying, & designing for, a B2B audience
Identifying this B2B site’s key audience, and the role it plays in their purchase journey, enabled journeys, content, IA, and UX, to be tailored to engaging with, and winning sales from, that audience.
B2B SaaS company
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Researching the ‘as-is’ hospitality customer experience
Research of the digital and physical customer experience, for a pub and hotel brand, highlighted touchpoints where improving digital experiences would also enhance the physical experience.
Hospitality