Business Website Fundamentals: 9 principles that will help ensure that your website works for you & your business
Free masterclass: Tuesday 7th April, 1pm GMT
Putting together a business website can feel daunting, particularly knowing where to start, what content is required, and what to prioritise.
Suitable for anyone who is building their website, or is unsure about the content on their current website, this session seeks to set out fundamental principles to guide you towards a website that works for you and your business.
Details & booking
Business strategy with purpose
Business strategy
Setting out and documenting mission/vision/values (or what, why, how) statements provides a reference point/single source of truth that enables you to proceed with confidence, developing your business in alignment with your aims and goals.
Strategy with clarity & purpose
Know your customer
Market & audience
Understanding the needs and motivations of your target market/customers will enable to; identify opportunities that differentiate your business from competitors, solve your customers’ problems and address their needs.
Customer insights & sales opportunities
Differentiate your products & services
Product strategy
Utilise your knowledge about your market and its opportunities to shape your products or services so that they appeal to your target audience and stand out from your competitors.
Create product & services that stand out
Create customer-centric sales journeys
Digital product design & digital strategy
Ensure that your hard work brings sales with a digital strategy that covers your whole customer journey, delivering acquisition, onboarding, and sales journeys that engage your leads and convert them into sales.
Create customer journeys that drive sales.
Workshops, 1-on-1s, & fractional support
Ways we can work together
Strategy & user experience design support when you need it, via: a 1-on-1 call, workshops, fractional support, and for a whole project (please contact me to discuss).
Work with me
Working with
Speaking & Mentoring
I mentor entrepreneurs who would like support with filling in the gaps between idea and launch; mission/vision/values, understanding their market and audience, and shaping their product/service.
I am also a visiting speaker/workshop facilitator at Queen Mary’s University London, and South Thames College, where I speak about the principles of; design thinking, building successful websites, and using WordPress.
Contact
Book a free 30-minute call
An introductory call will allow us to discuss what you need and gain an outline of the next most appropriate steps to deliver what you need. I also aim to provide at least one easy-to-undertake action for you to implement without further obligation.
Thank you for your message
Email us at
letsgetstarted@thedigitalbrand.studio
Connect on Linkedin
Case studies
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How can we create joined-up customer acquisition journeys?
A series of tailored workshops enabled this B2B e-commerce business to develop a customer acquisition strategy with matching digital customer journeys.
B2B e-commerce
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Omnichannel shopping experience – research, CX & UX
Researching the online & offline purchase experiences for this skincare & beauty brand resulted in insights that were impactful both for brand strategy & for the CX & UX.
High Street skincare & beauty
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We have a concept, but what are our vision & goals for it?
A vision & goals workshop enabled this business to crystallise a concept into something with a clear vision & tangible, achievable, goals.
Pharma