Business Website Fundamentals: 9 principles that will help ensure that your website works for you & your business
Free masterclass: Tuesday 7th April, 1pm GMT
Putting together a business website can feel daunting, particularly knowing where to start, what content is required, and what to prioritise.
Suitable for anyone who is building their website, or is unsure about the content on their current website, this session seeks to set out fundamental principles to guide you towards a website that works for you and your business.
Details & booking
Business strategy with purpose
Business strategy
Developing clear goals, an understanding of your market, and a product or service offering that matches, enables you to proceed with confidence and increase the likelihood of achieving results.
Strategy with clarity & purpose
Optimise for customer behaviour
Market & audience
Understanding the needs and motivations of your target market/customers will enable to; identify opportunities that differentiate your business from competitors, solve your customers’ problems and address their needs.
Customer insights & sales opportunities
Optimise your product or service offering
Product strategy
Utilise your knowledge about your market and its opportunities to shape your products or services so that they appeal to your target audience and stand out from your competitors.
Create product & services that stand out
Create customer-centric sales journeys
Digital product design & digital strategy
Ensure that your hard work brings sales with a digital strategy that covers your whole customer journey, delivering acquisition, onboarding, and sales journeys that engage your leads and convert them into sales.
Create customer journeys that drive sales.
Workshops, 1-on-1s, & fractional support
Ways we can work together
Strategy & user experience design support when you need it, via: a 1-on-1 call, workshops, fractional support, and for a whole project (please contact me to discuss).
Work with me
Working with
Speaking & Mentoring
I mentor entrepreneurs who would like support with filling in the gaps between idea and launch; mission/vision/values, understanding their market and audience, and shaping their product/service.
I am also a visiting speaker/workshop facilitator at Queen Mary’s University London, and South Thames College, where I speak about the principles of; design thinking, building successful websites, and using WordPress.
Contact
Book a free 30-minute call
An introductory call will allow us to discuss what you need and gain an outline of the next most appropriate steps to deliver what you need. I also aim to provide at least one easy-to-undertake action for you to implement without further obligation.
Thank you for your message
Email us at
letsgetstarted@thedigitalbrand.studio
Connect on Linkedin
Case studies
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B2B & B2B content strategy & UX workshops & sprints
Defining the audiences of this B2B and B2C healthcare brand enabled structure, content and strategy, to be developed that resulted in engaging landing pages and conversion journeys.
Healthcare
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Engagement strategies, content model, IA & UX
Development of content model, taxonomy, information architecture and template structure, which transformed the user experience of a complex and hard-to-navigate website.
National UK charity
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Identifying the problem to solve
Researching, and constructing a cost-benefit analysis matrix for, this call centre workflow, identified where effort could be best applied to improve the process without the cost of undertaking a complete rebuild.
Financial services