Memorable brands, great customer experiences

I help businesses create successful strategies, tell their story, and build engaging customer journeys and experiences by creating clear business goals and identifying the opportunities presented by the needs and behaviours of their customers.

Book a discovery call 

When business ideas fail to deliver, the cause often lies in gaps along the way in developing business strategy, understanding the market and customers’ needs and behaviours, and utilising associated insights and opportunities when developing products, services, and customer journeys and experiences.

Whether you are starting out or are an existing business wanting to review and improve, I will help you to develop a product, service, or brand that is memorable and to develop effective customer acquisition, onboarding, and sales journeys.

Business strategy with purpose

Business strategy

Developing clear goals, an understanding of your market, and a product or service offering that matches, enables you to proceed with confidence and increase the likelihood of achieving results.

Strategy with clarity & purpose 
Business strategy

Market & audience insights

Market & audience

Differentiate your business from competitors < METHOD > by profiling your customers’ needs and behaviours, and uncovering insights and opportunities that these present.

Customer insights & sales opportunities 

Optimise your product or service offering

Product strategy

Create products and services that target your customers effectively, and stand out from those of competitors, by using your insights about their needs and behaviours to tailor your offering to them.

Create product & services that stand out 
Optimise your products and services

Create customer-centric sales journeys

Digital product design & digital strategy

Create optimised customer acquisition, sales, onboarding journeys, and experiences, by utilising the insights into their needs and behaviours.

Create customer journeys that drive sales. 
User experience and userjourney design

Workshops, 1-on-1s, & fractional support

Ways we can work together

Strategy & user experience design support when you need it, via: a 1-on-1 call, workshops, fractional support, and for a whole project (please contact me to discuss).

Work with me 
Strategy and User Experience services

Working with

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Speaking & Mentoring

I mentor entrepreneurs who would like support with filling in the gaps between idea and launch; mission/vision/values, understanding their market and audience, and shaping their product/service.

I am also a visiting speaker/workshop facilitator at Queen Mary’s University London, and South Thames College, where I speak about the principles of; design thinking, building successful websites, and using WordPress.

Contact 
Mentoring

Book a free 30-minute call

An introductory call will allow us to discuss what you need and gain an outline of the next most appropriate steps to deliver what you need. I also aim to provide at least one easy-to-undertake action for you to implement without further obligation.

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Email us at

letsgetstarted@thedigitalbrand.studio

Case studies

  • Developing the engagement strategy, content strategy, and content model for a well-known UK charity

    Engagement strategies, content model, IA & UX

    Development of content model, taxonomy, information architecture and template structure, which transformed the user experience of a complex and hard-to-navigate website.

    National UK charity

  • Identifying the problem to solve

    Identifying the problem to solve

    Researching, and constructing a cost-benefit analysis matrix for, this call centre workflow, identified where effort could be best applied to improve the process without the cost of undertaking a complete rebuild.

    Financial services

  • 'Fat marker' wireframe

    Call centre screens & workflows – UX research to product delivery

    Foundational research of business needs, user needs, and workflows, informed the development of call centre screens that reduced both the time taken to train advisors and call handling times.

    Financial services

More case studies