About

About James

Strategist & experience designer

I help businesses define themselves, tell their story in a way that resonates with customers, understand what their customers want, develop products and services that meet those needs, and build effective customer experiences, sales journeys, and onboarding journeys.

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Meet James

Background & experience

My journey started in graphic and website design, where my background in product design meant that I was forever attempting to extend the brief to provide great usability and a great user experience, which led to my becoming a UX designer.

As a UX designer, the problem-solving path led ever further back down the process to research and ultimately strategy – working on the fundamentals so that the customer and user experiences work.I have worked both directly with B2B & B2C businesses and via agencies:

  • Startups & small businesses
  • National and international businesses & organisations
  • In-house teams
  • Digital, PR, & marketing agency teams

Ways we can work together

Whether you are starting out or are an existing business wanting to review and improve, I will help you to develop a product, service, or brand that is memorable and to develop effective customer acquisition, onboarding, and sales journeys. I can work with you via a call, a single workshop, a series of workshops, or on a fractional basis.

Business strategy

  • Goals: what/why/how, or mission, vision, values
  • Market & customers: profiling, insights, & opportunities
  • Product & service offering & optimisation

Digital strategy & product design

  • Customer experience and customer journey design
Services 

Speaking and mentoring

Speaking

I speak and run workshops on creating successful websites and the principles of design thinking.

  • South Thames College – visiting speaker: principles of successful websites, and using WordPress (for IT students).
  • Queen Mary’s University London – visiting speaker/workshop facilitator: the principles of design thinking (for MSc Entrepreneurship and Innovation Management students).
  • Digital Boost – presenter of a talk on the fundamentals of business websites.

Mentoring

I mentor entrepreneurs who would like support with filling in the gaps between idea and launch; mission/vision/values, understanding their market and audience, shaping their product/service, and setting priorities.

Available via Digital Boost, Grow Local, and by booking a call.

Digital Boost

Surviving The Gap

Head of Operations

Surviving The Gap runs free workshops to help people handle the emotional stresses associated with job hunting. The longer-term aims are to help people during their job search, both from an emotional point of view and with practical training and upskilling.

I have been involved almost from its inception a couple of years ago. I work on strategy, experience, and digital operational logistics.

Surviving The Gap

Small Business Network

Board of Directors

Small Business Network is London’s community for small business owners, running events and workshops, and helping you to make meaningful connections that will help your business thrive.

I am a member of the board of directors, and you can find me at SBN’s in-person events.

Small Business Network