Build journeys that customers complete

Customer journeys

Content strategy for journey

Users often abandon purchase, registration and onboarding journeys due to simple-to-solve issues, such as being asked for too much information, lack of clear instructions, and poor functionality.

What we will do

We offer two complementary routes to reorientating content to convert and sell:

  • Test your existing flows with new and prospective customers
  • Conduct a heuristic review of flows benchmarking against competitors and best practices

Using the insights gained, we will work with you to address the issues discovered within your time, budget, and technical, parameters.

What you will get

  • A report in simple, concise language, which explains the findings from user testing & desk research
  • A prioritised list of improvements accompanied by a rationale
  • The option to conduct a cost-benefit analysis, a feature prioritisation workshop, and UX design