Define your audience & users

Audience & user personas


Distillation of user research into archetypal models of your users, their needs, behaviours and motivations.

What we will do

What we do will depend on your requirements and the availability of recent research material. We can conduct stakeholder interviews, user interviews, and other research, to build a picture of your audience and users.

  • Research your target audience and users to understand their needs, behaviours and motivations
  • Synthesise the research into proto-personas or fully detailed personas
  • Deploy the personas as part of design thinking, or user-centred, design processes, developing empathy maps, journey maps, user stories, and jobs to be done.

What you will get

  • Proto-personas or fully detailed personas of your users
  • Audio, video, transcripts, data, and other artefacts from the research