Define your audience & users
Audience & user personas
Distillation of user research into archetypal models of your users, their needs, behaviours and motivations.
What we will do
What we do will depend on your requirements and the availability of recent research material. We can conduct stakeholder interviews, user interviews, and other research, to build a picture of your audience and users.
- Research your target audience and users to understand their needs, behaviours and motivations
- Synthesise the research into proto-personas or fully detailed personas
- Deploy the personas as part of design thinking, or user-centred, design processes, developing empathy maps, journey maps, user stories, and jobs to be done.
What’s included
- Proto-personas or fully detailed personas of your users
- Audio, video, transcripts, data, and other artefacts from the research
Audience & user personas case studies
Starting with the audience
Answering the questions ‘who are the audience?’ and ‘what do they need?’ resulted in new insights that guided the development of the IA and UX for a multinational company with diverse B2B and B2C audiences.
Healthcare
Defining the target audience
Identifying the target audience, and the role the website played in their decision making led to the realisation the existing website did not cater to that audience. The new IA, navigation & content is designed to support the audience’s purchase journey.
B2B SaaS company
Identifying and filling content gaps
Workshops with stakeholders identified audiences whose needs were not met by this B2B site. The new IA and content provide engagement journeys tailored to each audience.
Education