Create content that converts & sells
Content strategy

Users often abandon landing pages, sales funnels, and onboarding journeys because the story fails to resonate, or the search for additional product information leads them away.
What we will do
We offer complementary routes to inject strategy into your content, reorientating it so that converts and sells. Depending on what has been agreed upon, we will carry out some or all of the following:
- Interviews – we’ll interview a representative selection of your target customers to understand their needs
- Content audit – conduct a heuristic review of your content lens of your users and their needs
- Gap analysis – list the gaps between the expectations of your users and your current content
- Benchmarking – comparing your content to that of your competitors and to best practices
- Content model – analysis of the content structure
Using the insights gained, we will work with you to build a narrative that resonates with your customers. This will be conducted within your time, budget, and technical, parameters
What you will get
Content strategy recommendations that will help you deliver the right content in the right format, and at the right point of the user journey.
- A report in simple, concise language, which explains the findings from customer interviews & desk research
- Gap analysis of current content
- Recommendations for subject matter, language, tone of voice
- Content model – recommendations for classifying, categorising and structuring your content
- Draft copy and/or work with the content creator to implement findings
Content strategy case studies

Modelling content data, metadata, and taxonomy
Development of content model, taxonomy, information architecture and template structure, which transformed the user experience of a complex and hard-to-navigate website.
Well-known charity

Structuring content to drive customer acquisitions
Understanding the audiences and their needs, of this B2B & B2C site, enabled the IA, page structure and content to be populated with social proof, testimonials, facts, and nudges designed to engage and drive conversions.
Healthcare

Landing page conversion journey
Restructuring, and rewording, this financial services landing page so users’ concerns were acknowledged and addressed, increased clickthroughs to the task they were being asked to complete.
Financial services