Prioritise & plan product development
Product strategy

Identify where to focus effort, and which features to prioritise, ensuring the intended user experience evolves into a product strategy and roadmap that facilitates the delivery of a best-in-class product.
Identify the most effective solutions
There are often multiple possible fixes for problems. When working on modifications to existing journeys and workflows, we will work with you to find out what is going wrong, and why, before evaluating the possible solutions.
- Audit existing workflows and journeys
- Identify solutions that sit within existing constraints including; time, budget and tech platform
- Work with you, and your development, to assess the relative cost-benefits of solutions
- Size the effort required to implement potential solutions
Prioritise feature development
Choosing where to focus effort can sometimes be hard. We will work with you to prioritise features, and development effort, based on what we have learned from research and definition activities, and by assessing the cost-benefits of implementing individual solutions.
- Prioritisation workshops
- Prioritisation exercises, including; MoSCoW analysis and impact–effort matrix
Product strategy case studies

User-centred strategy & content
Definition sprints built on discovery insights to build a picture of users, needs, and goals.
The proposed features responded to these insights. Each was given a priority level which in turn was supported by an evidence-based rationale.
Healthcare

Identifying the problem to solve
Researching, and constructing a cost-benefit analysis matrix for, this call centre workflow, identified where effort could be best applied to improve the process without the cost of undertaking a complete rebuild.
Financial services

Defining an MVP feature set
Understanding business and user needs enabled a set of candidate feature candidates to be proposed, assessed and prioritised. The candidate MVP feature set, and roadmap were approved without modification.
Financial services