Visualise your new user experience
User journeys
Synthesis of research into maps of services or product experiences (blueprints, customer journey maps, as-is maps), which will help define the changes required to meet the vision for the service or product.
Journey map methodologies
Development of maps to show current state, and future state.
Journey map types
Synthesis of research into maps to illustrate different aspects of the experience – empathy map, customer journey map, experience map, and service blueprint map.
User journeys case studies
Omnichannel purchase experience
Mapping the end-to-end customer experience for a skincare & Beauty brand brought insights that enabled both the implementation of quick wins and the development of longer-term improvements and brand strategies.
High Street skincare & beauty
Engaging Gen Z for a sporting events startup
Research insights informed the development of social, PR and content strategies designed to engage a new sporting audience from initial interest through to a race day featuring gamification and augmented reality experiences.
Sporting events startup
Attracting, & nurturing, new citizen scientists
Researching the ecosystem for nature recording, identified hurdles throughout the experience. Mapping the experience facilitated the development of strategies to engage, support, encourage, educate & reward contributors.
Citizen Science