Is your development plan based on best guesses and hypotheses? Having qualitative and quantitive data about your users & your app, website, or SaaS product will enable you to zero in on what’s needed and measure the effectiveness of your solution.
Discover the needs, motivations, and behaviours of your customers, or users, and how your current product is performing:
- The needs, motivations, & behaviours of your customers or users
- Find out how your existing app, website, or SaaS product is performing
- Map your current experience to identify pain points & opportunities
- Quantitive & qualitative insights
Research your target users/customers to clarify what they want, the problems they face, their behaviours, and their motivations.
An evaluation of your existing app, website, or service, to identify problems and opportunities, and to provide validated insights against which to benchmark improvements.
User testing & heuristic assessment
Synthesis of research into service, or experience, maps allowing you to see clearly the pain points and opportunities.
Experience & service maps
Uncover the ‘why’ - the behaviours, thinking, problems & challenges - to help frame the current situation, & plan further research.
Users & stakeholders
Generate insights into the attitudes and behaviours of your customers or users.
An audit of your current customer experience, or user experience, to identify what is working and what is not.
Observational testing to discover user behaviours, and uncover problems and opportunities.
Research your competitors, and the market, to identify your relative strengths and weaknesses, and opportunities to differentiate from your competitors.
Market & competitors