Cognitive & heuristic reviews

Expert reviews

Expert review of your existing app website or service

An audit of your app, website, digital product or service, to identify its strengths and weaknesses. Conducted through the lenses of best practices for usability and accessibility (heuristic evaluation), and the needs and goals of users (cognitive walkthrough), the review will identify pain points and opportunities for improvements.

What we will do

When conducting expert reviews of customer experiences, or user experiences, we use a number of techniques to build a picture of strengths and weaknesses:

  • Heuristic evaluation – an audit of your physical and/or digital products through the lens of best practices for usability, and accessibility
  • Cognitive walkthrough – an assessment of your physical and/or digital products based on the need, and goals of users

Before starting, we will agree with you on the parameters for the review, and will assess aspects of some or all of the following (with regard to the customer/user experience):

  • Visual design
  • Copy and tone of voice
  • Images and other non-text content
  • Navigation and site structure
  • Interactions
  • Journeys & sales funnels
  • Usability

What you will get

  • A report, written in simple and concise language, which explains the research findings
  • Results with rationale and severity of each
  • Quick-wins
  • Longer-term actions