Focus Groups

User research

Generate insights into the attitudes and behaviours of your customers or users, uncovering how your app, website or service is perceived, and how people approach particular tasks.

What we will do

When conducting research for you, we will first seek to understand what you need before agreeing on a programme of research that will meet those needs. As part of that programme, we may conduct focus groups with a pre-agreed selection of existing and/or prospective customers/users.

What you will get

  • Qualitative attitudinal and behavioural insights from a large number of users in a short space of time
  • A report, written in simple and concise language, which explains the findings from the focus group sessions
  • Recommendations for the next steps
  • Audio, video, transcripts, and other artefacts from focus group sessions