Synthesise research into service, or experience, maps allowing you to clearly see the pain points and opportunities.
What we will do
- Collate and catalogue the research
- Analyse the research to identify insights around pain points, opportunities, and other aspects of your current offering
- Map research findings onto the appropriate type of map (empathy, customer journey, experience, service blueprint) to illustrate the ‘as-is’ state of your product or service
What you will get
- A map of users’ experiences of your current app, website, or service
Research of the digital and physical customer experience, for a pub and hotel brand, highlighted touchpoints where improving digital experiences would also enhance the physical experience.