Map your current CX or UX experience

Experience & service maps

Omnichannel purchase experience

Synthesise research into service, or experience, maps allowing you to clearly see the pain points and opportunities.

What we will do

  • Collate and catalogue the research
  • Analyse the research to identify insights around pain points, opportunities, and other aspects of your current offering
  • Map research findings onto the appropriate type of map (empathy, customer journey, experience, service blueprint) to illustrate the ‘as-is’ state of your product or service

What you will get

  • A map of users’ experiences of your current app, website, or service

Experience & service maps case studies

Researching the online and offline customer experience for a UK based pub, restaurant, and hotel, chain

Researching the ‘as-is’ hospitality customer experience

Research of the digital and physical customer experience, for a pub and hotel brand, highlighted touchpoints where improving digital experiences would also enhance the physical experience.

Hospitality