Market & competitor research
Market & competitors
While it’s usual to have an eye on the market landscape, and competitors, the picture might not be comprehensive. We will research your market, and your competitors, mapping the insights to highlight the relative strengths and weaknesses, of your offering, and opportunities to differentiate from your competitors.
What we will do
- Audit your website, service, or digital product, and those of your competitors
- Compare and contrast your offering to the competitors to provide highlight your relative strengths, weaknesses, and opportunities to differentiate from the competition
- Market landscape research – we can also conduct mystery shops, and interviews with existing and prospective customers
What’s included
- A report, written in simple and concise language, which explains the findings
- Recommended next actions
- Audio, video, transcripts, and other artefacts from the research
Market & competitors case studies
Best practice & benchmarking
Illustrating ways to provide a better experience with best-in-class examples, from within and outside the industry, opened up the discussion about how to provide a best-in-industry experience. This resulted in new ideas about content, features, products, and services.
Hospitality
Competitor content audit
Auditing the content of competitor websites provided insights into how competitors positioned themselves. This enabled the development of content and IA which clearly differentiated the business from its competitors.
Media agency
Benchmarking prompts step-change to design
Comparing and contrasting a financial services company’s emails with best-practice examples, from competitors and other industries, led to the adoption of a contemporary approach to copy and design.
Financial services