Many new & small businesses make the mistake of developing a product or service without having a clear picture of who they are marketing to, & what that market wants.
What we will do
We will deliver an online or in-person workshop, tailored to your particular situation, plus a 6-month strategy plan, & support, to help you & your team deliver what you need. Together we will develop a picture of your market and audience, identifying their needs, motivations, and behaviours. The picture we build will highlight opportunities, identify factors that will enable you to market to your audience successfully and prioritise where to focus effort. Along the way, we will create artefacts such as pen portraits and prioritisation matrixes.
- Profile your market & audience
- Uncover the needs, motivations, and behaviours of your audience
- Identify & unlock the potential of the opportunities that they present
What’s included
At the outset, we will ensure that we understand your situation, and will use this understanding to help you and your team to deliver what you need.
- A pre-workshop discovery call/session to learn about what you need
- A workshop tailored to your particular situation
- Portraits of your markets, audiences & other workshop artefacts
- A report, written in simple and concise language, which summaries the workshop outputs
- A playback session to review the outputs and plan your next steps
- Support to help you and your team deliver what you need
