Web strategy & planning bootcamp
Putting together a portfolio or small-business website can feel daunting. This session will provide you with tools and strategies to plan and deliver an engaging and effective web presence.
- Your target market, & audiences & personas
- User journeys from initial touchpoint to contacting/registering/purchasing
- Content to engage and convert your audiences
- Developing a logical navigation and site structure
- Prioritising and planning development
What we will do
We will arrange a pre-workshop discovery call/session to learn about what you need and deliver a workshop, or set of workshops. The workshop comprises a set of logical, sequential, exercises starting with setting your vision and goals through to prioritising and delivering the features that will be most beneficial in achieving your goals. These will enable you to plan and deliver an engaging and effective web presence.
Your target markets and audiences
Get the insights you need to successfully engage with, and sell to your target market & audience.
Acquire, onboard, & sell with user-focused journeys
Create engaging, joined-up, user-focused journeys or workflows that acquire, onboard, & sell.
Acquire & retain customers with engaging content
Acquire & retain customers, & support & guide users, with engaging content.
Intuitive structure & navigation
Develop structure and navigation that makes it easy for your customers or users to find what they need, and achieve what they came to do.
Prioritisation & strategy
Prioritise the features and functionality you need to launch & achieve your business goals.
What you will get
During the workshop, together we will run through the exercises in the bootcamp workbook. This will provide a grounding in how to conduct each exercise using the workbook. We will provide follow-up support to assist you as your project progresses.
- A workshop lasting 60-90 minutes
- The artefacts created during the workshop
- The workbook, which contains the exercises covered during the session
- The audio/video and transcript (if the workshop was online)
- A follow-up call 14 days after the playback session
What should my new business’s website contain?
A bootcamp workshop provided this young entrepreneur with the foundations for planning a website that would be an effective shopfront for their growing business.
View Case Study
Equip you with the skills, tools, & strategies to plan & deliver an engaging & effective web presence
More workshops & 1:1s
Feature prioritisation & delivery roadmap
Prioritise the features and functionality you need to launch & achieve your business goals.
Workshop planning & facilitation
Workshops are a highly effective method of energising & unlocking creative thinking to collectively bring clarity to problems, & generate solutions with consensus & ownership.
Zero in on your target market & audience & the opportunities they present
Identify your market & audience, their needs, & the opportunities that they present.