Customer experience and customer journey design
Customer acquisition & conversion
Create optimised customer acquisition, sales, onboarding journeys, and experiences, by utilising the insights into their needs and behaviours.
Book this workshop
When website journeys and customer journeys fail, it’s usually down to a combination of targeting, storytelling, engagement, guidance and nudging, and the product or service offer being sub-optimal.
Successful customer acquisition, onboarding, and sales journeys are cross-platform experiences which find their target audience, have a narrative and purpose, and engage and guide the customer towards achieving their task or goal.
What we will do
A workshop, tailored to your specific needs, will take your goals, products or services, and customers, building from the knowledge and insights, a journey that connects your customers to your desired outcome (signup, sales, enquiry, etc.).
- Who are your customers, and where will you be engaging with them
- What do you want them to do
- How will you engage them
- Happy path that guides visitors to achieving their goal
This methodology can be applied effectively to many journey types, including social media campaigns, newsletter signups, onboarding, e-commerce journeys, and many more.
Customer experience and customer journey design workshop
An online or in-person workshop from £499, including:
- Playback document including achievable, actionable next steps
- Playback session
- Optionally, get Strategy & design workshops to help with delivery
How can we create joined-up customer acquisition journeys?
A series of tailored workshops enabled this B2B e-commerce business to develop a customer acquisition strategy with matching digital customer journeys.
Ways we can work together
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Strategy & design workshops
Workshops are both a cost and time-effective method for rapidly developing strategy and ideas, and for developing ideas into tangible outputs.
Workshop
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Intuitive structure & navigation
Develop structure & navigation that makes it easy for your customers or users to find what they need, & to achieve what they came to do.
Navigation & IA
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Web experience design masterclass
Figuring out what to include in your business’s website can be a headache. The web UX masterclass will explain the steps to creating a website that forms an effective part of your sales pipeline.
Masterclass