Attracting, & nurturing, new citizen scientists

Citizen Science

Researching and mapping, the citizen science recording experience enabled the design of experiences that engage, encourage, and reward contributors.

The problem to solve

These citizen science apps required updating from desktop web interfaces to ones suitable for accessing via handheld devices. New, younger, contributors needed to be engaged to join the existing older demographic.


The redesign of these two citizen science apps started with a successful pitch, followed by discovery, definition, and delivery of both apps. Over the course of the work the team variously included, researchers, strategists, creatives, designers, and developers.

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Audience research
Audience research.
Mapping the recording ecosystem
Mapping the recording ecosystem.
Hurdles to participation
Hurdles to participation.
Engagement strategies
Engagement strategies.
A helping hand
A helping hand.
Data and processes
Data and processes.
Workflows and Journeys
Workflows & Journeys.
Team collaboration
Team collaboration.