Attracting, & nurturing, new citizen scientists

Citizen Science

Researching and mapping, the citizen science recording experience enabled the design of experiences that engage, encourage, and reward contributors.

The problem to solve

These citizen science apps required updating from desktop web interfaces to ones suitable for accessing via handheld devices. New, younger, contributors needed to be engaged to join the existing older demographic.

Process

The redesign of these two citizen science apps started with a successful pitch, followed by discovery, definition, and delivery of both apps. Over the course of the work the team variously included, researchers, strategists, creatives, designers, and developers.

Continue Reading

For access to full article, please get in touch.

Audience research
Audience research.
Mapping the recording ecosystem
Mapping the recording ecosystem.
Hurdles to participation
Hurdles to participation.
Engagement strategies
Engagement strategies.
A helping hand
A helping hand.
Data and processes
Data and processes.
Workflows and Journeys
Workflows & Journeys.
Team collaboration
Team collaboration.
Outcome
Outcome.

More Research & discovery

Engaging Gen Z for sports event startup

Engaging Gen Z for sports event startup

Audience research brought insights from which content and PR strategies, and digital platforms, were developed to engage a new sporting audience including the use of gamification and augmented reality experiences.

Sporting events startup

'Fat marker' wireframe

Call centre screens & workflows – UX research to product delivery

Foundational research of business needs, user needs, and workflows, informed the development of call centre screens that reduced both the time taken to train advisors and call handling times.

Financial services