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Synthesis of a business idea into a brand

Synthesising the idea: creating a vision, strategy, product offering, & roadmap to launch a brand.

Create a vision strategy and delivery plan for your project

The entrepreneur behind this new brand turned to us because, although he had a great idea, they wanted help synthesising his ideas into a workable strategy from which to develop the brand.

The problem

Although the client had a strong concept and philosophy for the brand, what was missing was the synthesis of those thoughts into vision, goals, markets, products, and how to launch.

The solution

We started, as one should, at the beginning. The business is founded on a strong set of ideals, and the synthesis of those informed the vision, goals, and mission, and all that followed. Two further workshops shaped the markets and audiences, product and branding, and a plan for a rapid soft launch to test the market.

  • Vision & goals
  • Markets & audiences
  • Brand & product

Vision & goals

As with many businesses, the goals of the founders are closely intertwined with those of the business, and the synthesis of those was the starting point. The business is underpinned by a strong ideology and ethics, the synthesis of which shaped all that followed.

  • Where do you want to be and why?
  • Wouldn’t it be fantastic if…
  • Thought-starter questions
  • Vision
  • Mission
  • Values

The first three exercises brought clarity to ideas, synthesising them into forms that enabled the vision, mission, and values, to be drafted with ease and speed.

Markets & audiences

It’s all too easy to default to ‘everyone is our market’, most especially so when the product is something that everyone buys. In this case, those most receptive to the product are likely to be people who share the ideals and ethics on which the brand is built. We looked at where and how to find those people, as well as the wider audience whose needs are less value-driven.

  • Who are the audiences?
  • Where can they be found?
  • What do they want?

Branding, products, and launch plan

Although the product existed, there was no clarity about how to offer it in terms of pricing and branding. In the third workshop, we developed product pricing and bundling ideas, and branding. With the realisation that the brand could be trialled, and this could be done with a minimal amount of physical and digital infrastructure and stock, we developed a rapid soft launch plan, which enabled the brand to launch in time for a seasonal sales opportunity.

  • Product
  • Branding
  • Ideal launch
  • MVP launch
  • Measures of success

The result

Together, in the space of 3 short workshops, we evolved the idea for a brand into a strong, ethical, value-driven, brand, with a market, and plan to reach the market.

The outcome of the launch plan was a soft launch of the brand in just two weeks. This enabled the market to be tested before a large amount of time and effort were invested. The lessons learned from that exercise led to an evolution of the brand and its offering.

Imagine developing a strategy & plan that enables your business to thrive – the first time around

Create a website strategy & experience that aligns with your business goals

How we can help 

Create a vision strategy and delivery plan for your project