Development of content model, taxonomy, information architecture and template structure, which transformed the user experience of a complex and hard-to-navigate website.
The problem to solve
Reorganising a site containing over 24,000 pages of content, which users found both unengaging and hard to navigate, failed to communicate strategic messaging, and whose maintenance was overly time-consuming.
Creating a better content experience started with deconstructing the content, reconfiguring it as in a structure of attributes, data, and relationships. This enabled the development of a content model, site structure, and page templates.
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