B2B & B2B content strategy & UX workshops & sprints
Healthcare
Defining the audiences of this B2B and B2C healthcare brand enabled structure, content and strategy, to be developed that resulted in engaging landing pages and conversion journeys.
The problem to solve
The business, and its offering, had outgrown their current website. The new site needed to engage a diverse range of B2B and B2C audiences, while also supporting the needs of the business.
Process
This definition programme commenced with a review of discovery findings and a kickoff session of expert interviews. There then followed 4 x 1-week sprints that defined the audience, their needs, and strategies for content, Information Architecture and the website.
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More Definition
Identifying, & designing for, a B2B audience
Identifying this B2B site’s key audience, and the role it plays in their purchase journey, enabled journeys, content, IA, and UX, to be tailored to engaging with, and winning sales from, that audience.
B2B SaaS company
Identifying the problem to solve
Researching, and constructing a cost-benefit analysis matrix for, this call centre workflow, identified where effort could be best applied to improve the process without the cost of undertaking a complete rebuild.
Financial services