Research, and UX design, of a single page checkout that flexes to work in 19 markets, in multiple languages, and with 17 payment options.
The problem to solve
The brief was to design a single page checkout to replace an existing multi-page journey.
Variations were required for 19 markets. Additionally, the integration via an iframe of a well-known third-party payment platform was to be replaced with integrations with 17 individual payment providers.
Groundwork – working with stakeholders and the business analyst all the international variations were collated and documented – address formats, delivery options, tax rules, payment systems and their APIs.
Paying – payment options are grouped into ‘pay now’ and ‘pay later’. Journeys are designed so that round trips to third-party sites are handed gracefully.
Variations – 19 markets mean 19 sets of address formats, tax rules, delivery options, and other variations. All accommodated and documented.
Journeys – interactions, and states, were designed and documented.
The completed UX, in the form of an Axure prototype, contained:
- Mobile, tablet and desktop prototype
- Journeys for all payment options
- Documentation of all international variations and payment options
- Cross references with the relevant JIRA tickets