This e-book collaboration came about because many businesses who create social media omit to ensure the rest of the customer engagement journey is optimised. Whether you are a small business owner, a freelancer, or an entrepreneur, this bite-sized guide is crafted to provide you with actionable strategies and insights to boost your engagement, optimise your Instagram profile, and achieve tangible results.
With these easy-to-implement strategy tips, you will be able to implement changes to your Instagram profile by improving your user experience when launching and promoting a new service or product across Social Media platforms.
The following three core areas covered in this e-book will help you align your branding and tone of voice in a structured workflow aimed to streamline your business process.
Branding
A clear focus on your branding, strategic posting, and enhanced engagement.
Actionable steps
Strategies to improve your Instagram profile’s performance, include gaining more followers, boosting engagement, and converting followers into customers or clients.
Conversion-Oriented
The tips provided are crafted to drive measurable results, helping you achieve your Social Media goals effectively.
The UX of Social Media
Complementing Jona’s excellent Social Media strategy tips are tips from me about optimising your website to ensure it aligns with your Social Media and marketing campaigns, maximising their effectiveness. UX-related topics include:
- Knowing you audience
- Placing your customer at the heart of your content
- Telling your brand story
- Creating user-focused social media journeys
Optimise Your Social Media Strategy: Instagram SEO and User Experience (UX) for your Social Media Campaigns
By Jona Hysa and James Walters
Create effective Social Media campaigns and ensure your website is optimised to guide your customers from your social media to your buy button or sign-up form.
Download your free copy