Analysis of your existing app, website or SaaS experience
Expert review
Do you have concerns about your website’s or app’s, or SaaS product’s usability & effectiveness? An Expert Review will uncover the strengths & weaknesses from the perspective of your users, identify what needs attention, and prioritise where to focus effort.
- Points of friction faced by your users
- Usability & accessibility problems
- Uncover opportunities
- Prioritise where to focus effort
What we will do
Prior to conducting the review, we will arrange a pre-workshop discovery call/session to learn about what you need. Typically the review will comprise two parts a Heuristic evaluation (through the lenses of best practices for usability and accessibility), and a Cognitive walkthrough (through the lens of the needs and goals of users. These evaluations will assess factors including:
- Visual design
- Images and other non-text-based content
- Copy and tone of voice
- Interactions
- Journeys & sales funnels
- Navigation and site structure
- Usability & accessibility
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Heuristic evaluation
An audit of your physical and/or digital products through the lens of best practices for usability, and accessibility.
- Clarity – it is clear to users and visitors what you offer, and what they can do?
- Relevance – is the content relevant to the user’s goal?
- Friction – are there any significant hurdles to the user completing their journey?
- Distractions – is there content that will lead users away from their goal?
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Cognitive walkthrough
An assessment of your existing customer journey, or user journey, from the perspective of your customers or users.
In this review, we assume the role of your customers or users, walking through the same paths that they would take. Assessing the experience through their eyes, we examine whether their needs are met, whether they are guided and supported, and whether they find the experience intuitive.
What’s included
We will undertake the review, and playback the findings to you via a report in which the findings will be explained, ranked by severity, accompanied by recommendations that are both actionable and achievable, and ranked by priority.
- A report, written in simple and concise language that explains what we discovered accompanied by achievable suggested remedies
- A playback session to review the report
- A follow-up call 14 days after the playback session
A review of your current user experience
- A workshop, and actionable strategy and plan, for you and your team, from £499.
- Six-months support to help you and your team deliver what you need, from £199 per month.
How can we target our customers more effectively?
Creating pen portraits of their target audiences enabled this business to streamline its site so it more effectively targets those audiences.
Uncover the strengths and weaknesses of your app, website, or SaaS product, from the perspective of your users
An introductory call will allow you to discuss what you need and gain an outline of the next most appropriate steps to deliver what you need. I also aim to provide at least one easy-to-undertake action for you to implement without further obligation.
Ways we can work together
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Workshop
Strategy & UX Masterclass
Equip yourself with the skills, tools, and strategies to plan and deliver an engaging and effective web presence.
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Customer acquisition & conversion
Acquire, convert, onboard, & sell with user-focused journeys
Acquire & convert with engaging, joined-up, user-focused journeys or workflows that will help you to onboard users and sell to your customers.
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Content strategy
Acquire & retain customers with engaging content
Acquire & retain customers, & support & guide users, with engaging content.