Engagement strategies, content model, IA & UX

National UK charity

Development of content model, taxonomy, information architecture and template structure, which transformed the user experience of a complex and hard-to-navigate website.

The problem to solve

Reorganising a site containing over 24,000 pages of content, which users found both unengaging and hard to navigate, failed to communicate strategic messaging, and whose maintenance was overly time-consuming.

Process

Creating a better content experience started with deconstructing the content, reconfiguring it as in a structure of attributes, data, and relationships. This enabled the development of a content model, site structure, and page templates.

Continue Reading

For access to full article, please get in touch.

Content types and taxonomy.
Content model.
Content buckets.
Content meta.
Content pillars, IA, & navigation.
Atomic components.
Page templates.

Case studies

How can we ensure we are effectively targeting our audiences?

An Expert Review of this B2C website revealed ways to both increase engagement and make it a more effective sales tool.

Furniture studio
How can we make our navigation user-friendly?

Developing new navigation that aligns both with the organisation’s strategic goals & which enables visitors to find their way around this complex site with ease.

National UK charity
Supporting people with their mental health

Leading the ideation and strategy for an online resource to support people dealing with mental health issues. The platform provides support that is informative, actionable, and different from existing online resources.

Pharma