Supporting people with their mental health

Pharma

Content strategy for journey

Leading the ideation and strategy for an online resource to support people dealing with mental health issues. The platform provides support that is informative, actionable, and different from existing online resources.

The problem to solve

Providing an online resource to support people dealing with mental health issues. Providing support that is informative, actionable, and different from existing online resources.

Process

Getting from the initial idea to the product involved proposing a timeline followed by workshops to recap, align, set a vision, ideate, validate and shape. Synthesis of research and workshop sessions defined. the audience, personas, journeys, needs, content and strategy. The outputs included content strategy, information architecture, and wireframed concept.

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  • Research
    Research.
  • Audiences
    Audiences.
  • Personas
    Personas.
  • Product strategy
    Product strategy.
  • Journeys
    Journeys.
  • Content strategy
    Content strategy.
  • Taxonomy and IA
    Taxonomy and IA.
  • Prioritisation
    Prioritisation.