Engagement strategies, content model, IA & UX

National UK charity

Developing the engagement strategy, content strategy, and content model for a well-known UK charity

Development of content model, taxonomy, information architecture and template structure, which transformed the user experience of a complex and hard-to-navigate website.

The problem to solve

Reorganising a site containing over 24,000 pages of content, which users found both unengaging and hard to navigate, failed to communicate strategic messaging, and whose maintenance was overly time-consuming.

Process

Creating a better content experience started with deconstructing the content, reconfiguring it as in a structure of attributes, data, and relationships. This enabled the development of a content model, site structure, and page templates.

Continue Reading

For access to full article, please get in touch.

  • Content types and taxonomy
    Content types and taxonomy.
  • Content model
    Content model.
  • Content buckets
    Content buckets.
  • Content meta
    Content meta.
  • Content pillars, information architecture, and navigation
    Content pillars, IA, & navigation.
  • Atomic components
    Atomic components.
  • Page templates
    Page templates.

More Definition

  • Identifying, & designing for, a B2B audience

    Identifying, & designing for, a B2B audience

    Identifying this B2B site’s key audience, and the role it plays in their purchase journey, enabled journeys, content, IA, and UX, to be tailored to engaging with, and winning sales from, that audience.

    B2B SaaS company

  • Identifying the problem to solve

    Identifying the problem to solve

    Researching, and constructing a cost-benefit analysis matrix for, this call centre workflow, identified where effort could be best applied to improve the process without the cost of undertaking a complete rebuild.

    Financial services

  • Defining, & designing for, B2B & B2C audiences

    B2B & B2B content strategy & UX workshops & sprints

    Defining the audiences of this B2B and B2C healthcare brand enabled structure, content and strategy, to be developed that resulted in engaging landing pages and conversion journeys.

    Healthcare

  • Content strategy for journey

    Supporting people with their mental health

    Leading the ideation and strategy for an online resource to support people dealing with mental health issues. The platform provides support that is informative, actionable, and different from existing online resources.

    Pharma

  • App key features

    Cycle parking app & experience design

    The concept for a cycle space booking app, including third-party systems integrations, and the service experience. The concept was subsequently developed into a successful, working, app.

    Transport app