Web strategy masterclass
Masterclass
Figuring out what to include in your business’s website can be a headache. The web strategy masterclass will create clarify about what your business needs from online shopfront that generates business.
- Your website’s role in your sales pipeline
- Your website’s role in your customer’s decision-making and purchase journey
- Explaining to customers who you are and what you do
The best route to figuring out what your website’s strategic role is is by understanding the role it plays in your sales pipeline and your customers’ purchase journey.
What we will do
If you are wanting to dig into the details of how to make your website an effective part of your sales pipeline, the UX masterclass is for you. The masterclass comprises a set of logical, sequential, exercises that provide a framework that will enable you to:
- Your website’s role in your sales pipeline
- Your story (explaining who you are and what you do)
- Your online shopfront (explaining your products and services)
Standing out from the competition
Telling your business’s story so it resonates with your customers and differentiates you from your competitors.
Lead generation & sales pipeline
Optimising your website for your lead generation and sales pipelines.
What’s driving your customer’s decision-making
The needs, motivations, and behaviours that drive your customers’ decision-making.
Product & service positioning & strategy
Positioning your products/services to maximise their customer appeal.
Web strategy masterclass masterclass
An online or in-person masterclass from £99, including:
- Masterclass tailored to your business’s needs
- Masterclass workbook
- Optionally, support with implementation including using website builders such as Wix and Squarespace
Ways we can work together
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Customer experience and customer journey design
Create optimised customer acquisition, sales, onboarding journeys, and experiences, by utilising the insights into their needs and behaviours.
Customer acquisition & conversion
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Acquire & retain customers with engaging content
Acquire & retain customers, & support & guide users, with engaging content.
Content strategy
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Feature prioritisation & delivery roadmap
Prioritise the features and functionality you need to launch & achieve your business goals.
Strategy