Customer experience and customer journey design

Customer acquisition & conversion

Create optimised customer acquisition, sales, onboarding journeys, and experiences, by utilising the insights into their needs and behaviours.

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When website journeys and customer journeys fail, it’s usually down to a combination of targeting, storytelling, engagement, guidance and nudging, and the product or service offer being sub-optimal.

Successful customer acquisition, onboarding, and sales journeys are cross-platform experiences which find their target audience, have a narrative and purpose, and engage and guide the customer towards achieving their task or goal.

What we will do

A workshop, tailored to your specific needs, will take your goals, products or services, and customers, building from the knowledge and insights, a journey that connects your customers to your desired outcome (signup, sales, enquiry, etc.).

• Who are your customers, and where will you be engaging with them
• What do you want them to do
• How will you engage them
• Happy path that guides visitors to achieving their goal

This methodology can be applied effectively to many journey types, including social media campaigns, newsletter signups, onboarding, e-commerce journeys, and many more.

How can we create joined-up customer acquisition journeys?

A series of tailored workshops enabled this B2B e-commerce business to develop a customer acquisition strategy with matching digital customer journeys.

View Case Study