Unlock the potential of your market & the opportunities that it presents

Market & audience

Market and audience

Do you really know all that you need to know about your market niche in order to sell to it effectively? Unlock the potential of your market & the opportunities that it presents.

  • Profile your market & audience
  • Uncover the needs, motivations, and behaviours of your audience
  • Identify & unlock the potential of the opportunities that they present
Schedule a free consultation call 

Many new & small businesses make the mistake of developing a product or service without having a clear picture of who they are marketing to, & what that market wants.

What we will do

We will deliver an online or in-person workshop, tailored to your particular situation, plus a 6-month strategy plan, & support, to help you & your team deliver what you need. Together we will develop a picture of your market and audience, identifying their needs, motivations, and behaviours. The picture we build will highlight opportunities, identify factors that will enable you to market to your audience successfully and prioritise where to focus effort. Along the way, we will create artefacts such as pen portraits and prioritisation matrixes.

  • Profile your market & audience
  • Uncover the needs, motivations, and behaviours of your audience
  • Identify & unlock the potential of the opportunities that they present

What’s included

At the outset, we will ensure that we understand your situation, and will use this understanding to help you and your team to deliver what you need.

  • A pre-workshop discovery call/session to learn about what you need
  • A workshop tailored to your particular situation
  • Portraits of your markets, audiences & other workshop artefacts
  • A report, written in simple and concise language, which summaries the workshop outputs
  • A playback session to review the outputs and plan your next steps
  • Support to help you and your team deliver what you need

Your markets & audiences, & the opportunites they present – workshop & support package

  • A workshop, and actionable strategy and plan, for you and your team, from £499.
  • Six-months support to help you and your team deliver what you need, from £199 per month.
Schedule a free 30-minute call 

Who are our target audience, & what are their needs?

Creating a clear profile of its market and audiences enabled this B2B e-commerce website, to develop effective sales strategies and customer journeys.

View Case Study 

How can we engage with our target audiences and convert them to customers?

Identify your target market & audience, & the opportunities they present

An introductory call will allow you to discuss what you need and gain an outline of the next most appropriate steps to deliver what you need. I also aim to provide at least one easy-to-undertake action for you to implement without further obligation.

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