Single page checkout & prototype

Luxury home furnishings

Research, and UX design, of a single page checkout that flexes to work in 19 markets, in multiple languages, and with 17 payment options.

The problem to solve

The brief was to design a single page checkout to replace an existing multi-page journey.

Variations were required for 19 markets. Additionally, the integration via an iframe of a well-known third-party payment platform was to be replaced with integrations with 17 individual payment providers.

Process

Groundwork – working with stakeholders and the business analyst all the international variations were collated and documented – address formats, delivery options, tax rules, payment systems and their APIs.

Paying – payment options are grouped into ‘pay now’ and ‘pay later’. Journeys are designed so that round trips to third-party sites are handed gracefully.

Variations – 19 markets mean 19 sets of address formats, tax rules, delivery options, and other variations. All accommodated and documented.

Journeys – interactions, and states, were designed and documented.

Impact

The completed UX, in the form of an Axure prototype, contained:

  • Mobile, tablet and desktop prototype
  • Journeys for all payment options
  • Documentation of all international variations and payment options
  • Cross references with the relevant JIRA tickets

  • Requirements research
    Requirements research.
  • Payment options integration
    Payment options integration.
  • Journey design
    Journey design.
  • Variations for 19 markets
    Variations for 19 markets.
  • Documentation
    Documentation.
  • Mobile first interactive prototype
    Mobile first interactive prototype.