Research

Is your development plan based on best guesses and hypotheses? Having qualitative and quantitive data about your users & your app, website, or SaaS product will enable you to zero in on what’s needed and measure the effectiveness of your solution.

Discover the needs, motivations, and behaviours of your customers, or users, and how your current product is performing:

The needs, motivations, & behaviours of your customers or users
Find out how your existing app, website, or SaaS product is performing
Map your current experience to identify pain points & opportunities
Quantitive & qualitative insights

The needs, motivations, & behaviours, of your audience or users
Research your target users/customers to clarify what they want, the problems they face, their behaviours, and their motivations.
User research
Assess the CX or UX of your existing app, website, or SaaS product
An evaluation of your existing app, website, or service, to identify problems and opportunities, and to provide validated insights against which to benchmark improvements.
User testing & heuristic assessment
Map your current CX or UX experience
Synthesis of research into service, or experience, maps allowing you to see clearly the pain points and opportunities.
Experience & service maps
Stakeholder & user interviews
Uncover the ‘why’ – the behaviours, thinking, problems & challenges – to help frame the current situation, & plan further research.
Users & stakeholders
Focus Groups
Generate insights into the attitudes and behaviours of your customers or users.
User research
Cognitive & heuristic reviews
An audit of your current customer experience, or user experience, to identify what is working and what is not.
Expert reviews
Moderated & unmoderated testing
Observational testing to discover user behaviours, and uncover problems and opportunities.
User research
Market & competitor research
Research your competitors, and the market, to identify your relative strengths and weaknesses, and opportunities to differentiate from your competitors.
Market & competitors

UX research & discovery work

Attracting, & nurturing, new citizen scientists
Researching, and mapping, the citizen science recording experience enabled the design of experiences that engage, encourage, and reward contributors.
Citizen Science
Engaging Gen Z for sports event startup
Audience research brought insights from which content and PR strategies, and digital platforms, were developed to engage a new sporting audience including the use of gamification and augmented reality experiences.
Sporting events startup
Call centre screens & workflows – UX research to product delivery
Foundational research of business needs, user needs, and workflows, informed the development of call centre screens that reduced both the time taken to train advisors and call handling times.
Financial services
Omnichannel shopping experience – research, CX & UX
Researching the online & offline purchase experiences for this skincare & beauty brand resulted in insights that were impactful both for brand strategy & for the CX & UX.
High Street skincare & beauty
Researching the ‘as-is’ hospitality customer experience
Research of the digital and physical customer experience, for a pub and hotel brand, highlighted touchpoints where improving digital experiences would also enhance the physical experience.
Hospitality