Your market, customers, & the opportunities that they present

Market & audience

Differentiate your business from competitors by profiling your customers’ needs and behaviours, and uncovering insights and opportunities that these present.

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When small business products and services are not selling as well as would be liked, the causes can often be traced back to how well they are positioned with regard to the emotive aspects of customer behaviour – what customers need, feel, think and do.

Products and services are often developed via a leap directly from problem to solution, paying passing attention to the emotional aspects of decision making – our perceptions, behaviours, and decisions – and the opportunities that these present.

What we will do

It is possible to get oriented quickly, via a workshop, using the knowledge you already have. Generating insights in as little as a couple of hours that will enable you to better differentiate your business and its products or services from competitors. Although this should not act as a replacement for market and customer research, this workshop will work with where you are in developing your business, and fill in gaps in the following areas:

• Identify the subsets of your market & audience
• Identify the needs, motivations, and behaviours of your audience
• Highlight the potential opportunities to tailor your offering to the needs identified
• Help prioritise the most beneficial actions
• Develop products and services tailored to your customers

For small businesses, a market and audience workshop may take as little as a couple of hours. The workshop outputs feed into a product/service workshop, which, from a strategy point of view, is the logical next stage.

Who are our target audience, & what are their needs?

Creating a clear profile of its market and audiences enabled this B2B e-commerce website, to develop effective sales strategies and customer journeys.

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