Your market, customers, & the opportunities that they present
Market & audience
Understanding the needs and motivations of your target market/customers will enable to; identify opportunities that differentiate your business from competitors, solve your customers’ problems and address their needs.
- Profile your market & audience
- Uncover the needs, motivations, and behaviours of your audience
- Identify & unlock the potential of the opportunities that they present
When small business products and services are not selling as well as would be liked, the causes can often be traced back to how well they are positioned with regard to the emotive aspects of customer behaviour – what customers need, feel, think and do.
Products and services are often developed via a leap directly from problem to solution, paying passing attention to the emotional aspects of decision making – our perceptions, behaviours, and decisions – and the opportunities that these present.
What we will do
It is possible to get oriented quickly, via a workshop, using the knowledge you already have. Generating insights in as little as a couple of hours that will enable you to better differentiate your business and its products or services from competitors. Although this should not act as a replacement for market and customer research, this workshop will work with where you are in developing your business, and fill in gaps in the following areas:
- Identify the subsets of your market & audience
- Identify the needs, motivations, and behaviours of your audience
- Highlight the potential opportunities to tailor your offering to the needs identified
- Help prioritise the most beneficial actions
- Develop products and services tailored to your customers
For small businesses, a market and audience workshop may take as little as a couple of hours. The workshop outputs feed into a product/service workshop, which, from a strategy point of view, is the logical next stage.
Your market, customers, & the opportunities that they present workshop
- A workshop, playback, and actionable plan, from £499.
- Fractional support to help you and your team deliver what you need, from £199 per month.
Who are our target audience, & what are their needs?
Creating a clear profile of its market and audiences enabled this B2B e-commerce website, to develop effective sales strategies and customer journeys.
Identify your target market & audience, & the opportunities they present
An introductory call will allow you to discuss what you need and gain an outline of the next most appropriate steps to deliver what you need. I also aim to provide at least one easy-to-undertake action for you to implement without further obligation.
Ways we can work together
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Acquire & retain customers with engaging content
Acquire & retain customers, & support & guide users, with engaging content.
Content strategy
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Intuitive structure & navigation
Develop structure & navigation that makes it easy for your customers or users to find what they need, & to achieve what they came to do.
Navigation & IA
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Workshop planning & facilitation
Workshops are a highly effective method of energising & unlocking creative thinking to collectively bring clarity to problems, & generate solutions with consensus & ownership.
Workshop